BMA0D392 – Creative Industries Project

Module code
Module title
Creative Industries Project
This module replicates the conditions and conventions associated with contemporary creative industries. Students form working groups made up of multi-disciplined practitioners to develop and negotiate project management skills and media outcomes for professional entities or an external client. In this module students will acquire skills in professional production and project management strategies relevant to the future environments they will work in. An emphasis of the projects will be on extending the development of interpersonal group project skills acquired in previous study, understanding the synergies and complementary relationships between different conventions in an interdisciplinary project and advancing students' media competencies acquired in their core programme of study.
  • BM9601
NZQA Level
Level 7
NZQA Credits
Delivery method
  • Not Web enabled
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes
2.1Understand an integrated, reflective process for responding to a project brief
-discuss, identify and evaluate the issues within the project brief
-research, analyse and incorporate negotiated criteria for contracts in collaboration with an industry partner
-integrate acquired practical, communication and analytical skills in the process of responding to the brief
-individualise a self-critical working process for developing and refining ideas
-show evidence of drawing together and applying skills and knowledge acquired in previous and concurrent courses to selected projects
-adopt independent and interdependent processes

2.2Acquire knowledge and experience of a particular field in a particular professional environment
-observe the various social and cultural practices of a chosen work environment
-develop familiarity with a particular network of professional people

2.3Develop research skills associated with professional practice
-develop and employ research skills relevant to a specific professional context
-provide responses to a research question within the practical and logistical constraints of the client's professional context
-extend communication, time-management and client liaison skills associated with a particular professional environment

2.4Develop skills in project development and management for media professionals
-analyse a range of project management models
-develop skills in the negotiation of work roles, responsibilities and commitments within an interdisciplinary project
-implement and evaluate work flow management strategies
- develop skills in the negotiation and review of media outcomes for clients
-apply time-management strategies, budget plans, creative review processes and client liaison skills in the development of media outcomes for a client

2.5Understand the conventions of communication associated with a specific professional context
-examine different communication models for researching and presenting work
-research, identify and define a research brief through collaboration with a community or employer partner
-test and refine presentation skills through meetings with the client
-evaluate and debrief a professional project

2.6Understand the values, methodologies and strategies which inform current professional practice in selected domains
-compare, analyse and evaluate selected texts identifying issues relevant to a specific contemporary practice
-analyse a selection of current works and identify the specific methods used in their production
-compare significant changes in methods of practice and strategies for production relevant to a specific contemporary practice
-develop and implement a strategy for the production of work which explicitly applies the analysis of values from a domain
-evaluate self practice using normative criteria derived from a current domain
-plan and implement a conventional presentation of own works
-develop critical synergies between representative texts, examples of work and self practice

2.7Understand the value of self-evaluation within the context of professional practice
-demonstrate the ability to extend a brief with negotiated criteria
-consider and reflect upon the relationship between an adopted process and the final product
-participate in self/peer critiques and client reviews for on-going formative assessment
-critically consider, discuss and document self and peer performances for regular graded assessment
-actively participate in and facilitate group and class critiques
3.1Communication skills
Interpersonal communication and presentation models - performance styles, form and media for presentations
Client liaison - developing brief, presentation of work in progress, final presentation and debriefing

3.2Professional skills
Practical research models - on site, client-designer discussions, negotiation of roles and responsibilities
Business model /Media production company model / Agency model
Time management skills - management of extended projects
Subcontracting model for media industries

3.3Studio Work
Preparation of client work and client presentations
Verbal and written presentations

3.4 Project Management Skills
Project management models
Apply sellected project management methods
Group project dynamics
Work flow management

3.5Communicating with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Teaching and Learning Strategy
Lecturer approves project brief from industry partner.
Students negotiate criteria with client and lecturer.
Lecturer monitors students' progress through the time management of projects.
Students identify problems with their process and adopt strategies to address those problems.
Lecturer and client describe issues, students identify specific questions in relation to those issues.
Students attend seminars on project management
Students participate in formal assessed presentations of their work.
Students contribute to the delivery of course content.
Students negotiate and define criteria and procedures for graded assessment.
Graded assessment performed by self, peers and tutor.
Assessment Criteria
To pass this course, students must complete all assignments and accumulate
an overall course mark of no less than 50

Students will negotiate learning contracts with clients and tutorial staff. The contract will define the performance criteria and nature of assessment that will be used to evaluate the practical and written work.

Submission of all work: research, briefs, journal, report and practical process and product.

Criterion referenced assessment employing self, peer, client and tutor assessment methods.