BMA0D345 – Portfolio Project

Module code
Module title
Portfolio Project
This course creates an opportunity for students to develop strategies and portfolios for self-promotion. In developing this content they will identify relevant roles within the visual arts industry and their modes of address and representation. Students will negotiate an individual project to determine a method for the production of a portfolio. This involves students in the development of the practical and conceptual portfolio components appropriate to their selected existing body of work and the targeted industry role.
  • BM9601
NZQA Level
Level 7
NZQA Credits
Delivery method
  • Not Web enabled
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes

2.1.Understand an integrated, reflective process for responding to visual situations
- discuss, identify and evaluate the issues within the project brief
- research, analyse and incorporate negotiated criteria for self-directed contracts
- integrate acquired practical, communication and analytical skills in responding to visual situations
- individualise a self-critical working process for developing and refining ideas
- show evidence of drawing together and applying skills and knowledge acquired in previous and concurrent courses to selected projects
- adopt independent and interdependent working processes

2.2.Understand roles within the visual arts industry
- discuss roles within the visual arts industry
- research and discuss industry expectations
- examine own work in relation to relevant roles within the visual arts industry

2.3.Acquire knowledge of self-promotion strategies
- research and discuss self-promotion strategies
- identify appropriate self-promotion strategies

2.4.Students will acquire a practical knowledge in the production of a portfolio
- review existing work and select an appropriate body for portfolio content
- develop and refine the formal and conceptual components of the portfolio

2.5. Understand the values, methodologies and strategies which inform current professional practice in a selected domain
- compare analyse, and evaluate selected texts identifying issues relevant to a specific contemporary practice
- analyse a selection of current works and identify the specific methods used in their production
- compare significant changes in methods of practice and strategies for production relevant to a specific contemporary practice
- develop and implement a strategy for the production of work which explicitly applies the analysis of values from a domain
- evaluate self-practice using normative criteria derived from a current domain
- plan and implement a conventional presentation of own works
- develop critical synergies between representative texts, examples of work and self-practice

2.6. Understand the value of self-evaluation within the context of professional practice
- demonstrate the ability to extend a design brief with individual, negotiated criteria
- consider and reflect upon the relationship between an adopted process and the final product
- continuously self-evaluate performances independent of institutional assessment
- participate in self/peer critiques for ongoing formative assessment
- critically consider, discuss and document self and peer performances for regular graded assessment
- actively participate in and facilitate group and class critiques

3.1.Portfolio production
Selecting, reviewing and editing
Reproduction techniques
Budget/pricing considerations
Production skills
Development of formal and conceptual components
Consideration of the materials used for portfolio media

Guest speakers:
portfolio format
agencies, outlets and galleries
motivational (career goals)
self-promotional strategies
target audience
prospective employers
public identity

3.3.Negotiate project description
Negotiate project outputs
Negotiate project management

3.4.Communicating with a range of cultures
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Teaching and Learning Strategy
Lecturer prescribes industry or professional focus in project brief.
Students negotiate criteria.
Lecturer monitors students' progress through the time management of individual projects.
Students contribute to research of course content.
Students research briefs to extend and individualise projects.
Students identify lapses within their process and adopt strategies to improve their work.
Lecturer prescribes issues, students identify specific questions in relation to those issues.
Students initiate times for critiques.
Students participate in formal assessed presentations of their work.
Students contribute to the delivery of course content.
Students negotiate and define criteria and procedures for graded assessment.
Graded assessment performed by self, peers and tutor
Assessment Criteria

Through submission of all studio work, research and notes. Criterion referenced using self, peer and tutor assessment methods.

Assessed and non-assessed exercises.

To pass this course, students must complete all assignments and accumulate an overall course mark of no less than 50

1) Attendance requirements of the School of Media Arts must be observed.
2) If you wish to be assessed in te reo Mori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.